The results of the 2024 Shanghai Silver Pigeon Award have been recently announced. The short video Gen Z's IP Moments, jointly produced by Tongji University and Shanghai Intellectual Property Office and submitted by Shanghai International College of Intellectual Property, has been honored with the Excellence Award. This marks the second consecutive year that the Learning IP in Shanghai video series has received this prestigious municipal award.

 Since 2023, Shanghai Intellectual Property Office and Shanghai International College of Intellectual Property have collaborated to create the Learning IP in Shanghai video series. The production focuses on international students studying in Shanghai, showcasing the city's cosmopolitan spirit of inclusiveness, pursuit of excellence, open-minded wisdom, and humble confidence through their fresh perspectives.

In 2024, building on this successful brand, the partners produced Gen Z's IP Moments. The video features Firdavsi, a young student from Tajikistan, sharing his enriching academic journey at the college. He documents eye-opening experiences with classmates from various countries visiting IP management institutions, innovative enterprises, and cultural venues, vividly demonstrating Shanghai's progress in creating world-class business and innovation ecosystems.

Currently, Shanghai is accelerating its development as an international intellectual property protection hub and global IP center city. Moving forward, the college and Shanghai Intellectual Property Office will continue to integrate resources and refine their efforts to produce more high-quality cultural works that combine professional expertise, urban sophistication, and humanistic warmth, further telling compelling Shanghai IP stories to global audiences.